Days like these….

We have all had days that resemble the “Cancel Everything” day, plans change and the day is completely out of our control. The Curve Ball that sounds like a vehicle coming to a screeching halt, has us at it’s mercy.
I’ve had days, even weeks, like this recently and they bring me to tears. Yes, life happens. Yet it can be hard to share the helplessness we feel in it all, especially when the obstacle hits us where we live, in the heart.
When an entire day, or week needs to be rescheduled life feels out of control and helpless. It can be so hard to get to the letting go and flow stage. There can be a boat load of fear and anger to process through. Then there is… getting your momentum back.

2017 was “the screeching halt” repeatedly for a lot of people, including me. Hiroshima comes to mind but it seems disrespectful to associate. For me it was related to life in so many dynamics. The obstacles were showing up everywhere – financial, business, health, wealth, passion, desire, contribution, family, love, pets, living arrangements. (I’m sure I missed some). It can be hard not to question, “What have I done to attract or deserve this?”, when hardships seem to be taking over life, and spreading like a virus.

The first week of 2018 I read a book from cover to cover. Not a habit I have. I surf… meaning I read the contents, and index, then pick where to go from there. I listen to a book a day on Blinkist and have been a fan of Audible since, day one. I also like SCRIBD. However, there is only so much a brain can absorb a day, without a nap.
I mention reading a book because this book, enhanced a perspective. What’s serendipitous is that, this book has been in my library for years, it took someone mentioning the Author on New Year’s Eve for me to actually pick up the book and read it. I’m glad I did, Thanks MOM!!

What’s is the book, you ask? It’s Robin Sharma’s The Saint, The Surfer and The CEO. A remarkable story about living your heart’s desire. First printed in October of 2002. Not Robin Sharma’s first book and not his last.

Many books we read, close the book and think to ourselves, “That was a good book, great story.” or “I don’t know why I read that, what a waste of time”. It’s not often we come across a book and go, “I wish I’d read this 15 years ago, everyone needs to read this book. Better yet, what is everyone read this book now, at the beginning of a new year. What a great start to a year that would be. The living process could be so much easier, for so many, with this enhanced perspective.” The latter was what I thought.
With out giving away the story and the book entirely, there are insights to life and quotes that we can all relate to. There is a shift in perspective that we can all make.

Why would you want to read this book? Maybe 2017 was a struggle for you. Perhaps life has been a struggle from day one. It’s possible that you have built yourself a very successful life, but you have yet to find the one thing we all crave, happiness. You may feel like you are living your life without much joy. It’s possible you are looking to deepen your life experience. Or maybe a good read that is deep and reflective, is what you look for in a book. All of these and more, are great reasons.

I made more journal entries regarding this book, than another I’ve ever read. The story and the quotes with amazing reflection, hit home for me. I’ve have grown and have an enhanced perspective. I believe that I have been able to take the “screeching to a halt” days with more grace and acceptance. I am looking for ways to share what I have learned with others. Although, 2018 is new, I do believe that I will enjoy this year more than most.

The recommended book for January 2018, long over due. The Saint, The Surfer and The CEO.

Capturing leads from your website is a Zap

Last night I did not feel like doing much. I laid down with my phone and was doing some late night surfing, on my social media channels. I came across a company called Drift

I watched a video and I was interested enough that I downloaded the app. Now remember it was late, so when I opened the app and did not see much for me to do, I went on to other things.

Drift however did not go on to other things and at 8:40pm I got an email.

At 8:45pm another email thanking me for signing up with Drift and letting me know that they would be happy to show me some secrets behind using Drift, if I was interested all I needed to do was reply to the email.  I replied and this morning an account executive emailed me before 8am with a more personal message.

What I was really interested in was a Solution Partner relationship with Drift. However, I’m understanding that doesn’t currently exist. I spent some time on Drift’s youtube channel (which needs to be branded :)) checking them out.

It did not take long for me to see what they are up to and that I liked the tool enough to try it out. I opened a free account with Drift with my email address.

I found the Javascript, copied and pasted to edit my website. Presto! A chat window.

There are various other options like HubSpot, Shopify, Segment, and WordPress. Here’s a great video to see how easy it can be.

The Drift app let’s me control my availability to chat, manage my notifications and has all my conversations. I can also monitor and reply to those conversations, right from my smartphone. When I’m not available to chat – someone visiting my website can send me a message for me to respond to later.

I thought it would be great if I could have all the chat contacts added to my CRM and create a task for follow up and with in a few minutes I created it.

Here is what you need to do the same.

  • A CRM  – SystemsGirl uses Nimble and we are a Solution Partner, if you are looking for a CRM and/or database implementation services. Free Trial available
  • A free basic Drift.com account
  • A free basic  Zapier.com account
  • API codes for Nimble and Drift – these are specific to your accounts.

If you are not familiar with API codes, API is short for Application Programming Interface. Basically, the API code lets the software systems communicate with each other.

A post on social from earlier today “Added @Drift to a website created a #zap via @zapier linking contact info from the chat. This created a new contact in @Nimble CRM & added a task to activities – ensuring followup. #integrations #api #tools #marketing #conversations #leadgeneration What to Learn more?”

If you would like assistance with any of your systems, please connect.

Cut through the noise this Holiday Season

How do you get your customers attention this holiday session?

If your customer is like me consider these 7 points

1. I’m looking for a soulful connection, a company that cares to connect.

How is your brand making soulful connections?

2. I care about one thing more than all else, my family.

Does your brand focus on family?

3. I give back – Charity, Volunteer time, Philanthropy.

What contribution is your brand making and to whom?

5. I care about the happiness of others.

Companies are made of people. Are your people happy and playful?

6. I care about experiences more that I care to acquire things.

How does your brand help me have a better human experience?

7. One google search will show me your competitors.

Are you offering something different enough for me to pay attention to you?

What do you know about your Audience/Customers?

Care, Connect, Contribute,

Focus on Families and Experiences

BE Different.

Connect if you would like help with your Holiday Marketing

So Close

So Close

Has this ever happened to you?

Your child wishes for a particular gift for Christmas. Santa searches every corner of the north pole and finds and brings the coveted gift. Child decides within days that they no longer want the gift. All that energy – so exhausting.

It happens that the gift my child no longer wanted was a Rubik’s Cube. Why didn’t she want it any more? It was to hard to solve.

Ever have a challenge/problem that was hard to solve? Silly question right?! This is adult life. I gave the child a pass on this one, no sense having her grow up to fast. Adulthood will come soon enough.

So the dilemma occurred when we were going through items in our home, deciding which items fit and could stay and those that needed to go. These items we either regift or donate as yard sale season is done for the year. We really like to see things find new homes with people that will enjoy them. But how do you give away a Rubik’s Cube that is unsolved. Who wants that?

I very casually took on a challenge by saying that I would solve the Rubik’s Cube and then we would find it a new home for it. For a week or more I played with the cube for a bit before bed. I had come close to solving it many times but always got stuck on the last 5-10%. I could not get the yellow or the corners in the right places. URG!

Thursday night a light bulb went off. Does it matter if I can not solve the cube by myself? No! I said I would solve it, so how can I do that? I googled “solve rubik’s cube“. Who new there were so many videos to solve the cube. I watched one and fell asleep. LOL.

 

Friday night before bed there was that cube again on my night stand. My thoughts “Okay, let’s see if I can follow the video I found.” In missing steps, I had messed the cube up so many times and had to start again scratch. I’m not even sure how many times I stopped the video or hit rewind.  Then my iPhone battery needed to be recharged and so did I. I went to sleep with 3 middle pieces still not solved on one row of the the cube.

 

The next morning, Saturday there was that “So Close” to being solved cube. I took a picture and sent it to my child. She was going to be so excited that I had gotten so close. But I was not going to leave it that way. I had gotten this far. Although I was not great at following directions, gratefully, the directions were clear enough that I could go back and do a step again or if necessary start from the very beginning.

All to often we give up when we are so close. We all have a Rubik’s Cube type of a situation. Maybe it’s building your business. If we know that the steps we have been given solve the problem or get us past the challenge, why don’t we keep at it?

 

It’s amazing how gratifying it has been to actually solve this Rubik’s Cube. Seriously a small endeavour on the world scale but what it showed me is that I can follow instructions, even if I have to go backward to go forward. It showed me that it’s okay if I have to start over. It also hit home that I did not have to do it all by myself. I am coachable. So what if I used a tutorial video to get it done, I got it done. The success is still mine, I just did not have to do it all by myself. I found the resources I needed and got it done.

That Feels Amazing!

So what is your Rubix Cube?

Life is too short

You may have heard that Hugh Hefner, the iconic American magazine publisher, passed away yesterday, Wednesday, September 27 at age 91.

Some believe that his choices to live his life the way he wanted and share it with others the way he did gave a new freedom to the world.

Others believe that he made millions of dollars off the backs of beautiful young women.

A belief held by many is that being selfish, different, controversial and cutting your own road in life, is a true path to happiness and freedom.

If you’re not selfish enough to want to feel good, then you can’t connect with the energy that is your Source which does always feel good. ~Abraham

Check out some of the articles creating buzz about Hugh and how he lived his life.

How Hugh Hefner Commercialized Sex

The 34-year-old Twinkie heir who actually owns the Playboy Mansion

Hugh Hefner’s Playboy Mansion was hedonistic headquarters for his brand

Whether you respected the man and his choices or not his famous quote still rings true.

Life is too short to be living somebody else’s dream. Hugh M. Hefner

What is your dream?