Category Archives: Selling Tips

Let’s Talk Testimonials

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Testimonials and Raving Fans are like Magic for Business, a lot like the Knot Genie is for hair.

When done right testimonials can double or triple a business. 3rd party endorsement goes a long way. Buyers want to know what other people are saying, especially people they know and respect.

Here one of my testimonials.

“We Love this Brush, it is the Brush we reach for every morning.”

Hi I’m Jennifer Cockton. I live in Calgary, AB Canada and I have a Beautiful Daughter.

One day visiting, my Mom was talking about this brush and how she wanted to give one to my Daughter. Mom explained how her friend got one for her Daughter and they loved it. I’m thinking a brush is a brush. Not long after we were visiting again and – Nana (Grandma) had found the brush and gifted it to us.

Are you Frustrated with your child’s tangled hair?

Make Knots In Hair Disappear

I really did not know the gift it was – until using it.

Jennifer Cockton

Mom was right!

We Love this Brush, it is the Brush we reach for every morning. It takes less time in the morning and My Daughter can brush her own hair. It really makes her feel good.

This Brush is called the KNOT GENIE – and it has my endorsement.

 $14.99 – $19.99 plus S&H worth every penny.

Thanks Mom!!

I wrote the testimonial after reading an article from Mindvalley. I understand the power of testimonials. When I was a Financial Planner – there were 3 testimonials that were very near and dear to my heart – I loved sharing them.

The article from Mindvalley shared tips on what makes a good Testimonial.

I wonder how I did with the tips?

I’ve been following Mindvalley for years. I will be following them more closely over the next year. Apparently this one tip changed a business over night.

There is more to my story about this brush - When I got the Brush and decided I liked it – I became an affiliate for the product. If I Love it – Other’s will too.

Now MindValley – I’d like to be an affiliate for…. Next!

Everyone Loves Raving fans – who are yours?

Icing on the Cake

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I ask you “Would you want the cake if it did not come with icing?” My Daughter’s immediate response is “NO!”

However responses vary as much as individuals do.

  • just give me the icing
  • cake over icing
  • depends on the cake
  • 
depends on the icing
  • icing is too sweet

However, if I liken the writing of a book to a “cake” and bestseller status to the “icing” and ask Writers/Authors alone, they want the “icing” on their “cake”.

It’s as if the cake is not finished with out the icing.

There are even those that will make and remake their cake- to get the icing that says the cake is finished properly.

If the book is the cake (substance) does the icing (bestseller status) determine if the cake is worth eating (reading)? For some it does.

For some Writers/Authors it is not enough to have written the book – they need the icing (bestseller status) or they feel the cake (book) is not finished. The icing is like a crown that sits a top the cake.

Writers/Authors – I have a few questions to ask you….

You wrote the book to share a message with the hope that it would help or entertain others, correct?

Does bestseller status mean that it reaches more people?

Does it mean that your book made money?

Does the type of icing really matter or will any icing do?

What length would you go to – to make sure that your cake had just the right icing?

My suggestion:  go to book publishing myths sign up and watch the video,

I think you’ll get a ton out of it.

 

 

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How to ask for an introduction

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Hi! I know I don’t know you. We just met – well not really, I asked you to be a friend online. Well now that we are online together, I want something from you. Since we have mutual friends I thought you would…. Oh I should really ask that in another way. My goal is to tap into your network (yes I see you have more friends then me). So here it is….

  • Let me do you a favour
  • I have an opportunity for you
  • I’d like to include you in our publication
  • Here’s an event we’d like you to attend
  • Please invite all your friends to like my page

Have you ever had someone introduce themselves to you – in one of these ways?

Guess What!? It doesn’t work with me. Does it work with you?

Couple things – You are asking someone for their time, which is limited and You are asking for their social capital – which is invaluable.

Instead of making a mess out of the introduction, Here are some tips:

#1 Ask a friend to introduce you to the mutual friend.

#2 Find out what you can do for them, Pay It Forward

#3 Learn how to ask for help – requesting the least amount of effort from that person.

#4 Be Respectful and Grateful. Not everyone is going to saw Yes – nor should they.

Any introduction made is a reflection on the person making an introduction. If you do not know the person well – it will show.

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Tick, Tick, Tick – Is the topic of S&H and Taxes a marketing time bomb?

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I’m making a recommendation on a price point for an online product launch. So I did a bit of research.

My research was asking people, online, these two questions:
1. What are your thoughts of or feelings when you see or hear “21″?
2. What are your thoughts when you see or hear “Shipping And Taxes Included”?

Now before I tell you my opinion I want to share with you that I believe I am a Millennial. What is a Millennial?

Some believe it is an age group (a person born in the 1980s or 1990s – according to Merriam-Webster). Others believe that it is a mannerism – the way a group of people in society act and what they value.

Since I was not born in the years mentioned you can guess with side of this debate I’m on.

Who Are the Millennials?
Flowtown – Social Media Marketing Application

Why is it important to recognize a Millennial?  They are driving Consumer Trends.

In summary Millennial share attitudes, priorities, the way they access technology, how they interacted with others and what they value as important.

They believe that technology makes life easier and that the most important thing in life is being a good parent. Their news comes from the internet and they visit their social networking sites daily.

As Millennial they have an efficiently running BS meter. I first heard this from Michael Drew in January of 2010 – at the Pendulum Presentation.

So for this discussion – lets assume the launch was set to be marketed with a price of $7 however the shipping and taxes were not mentioned and the International shipping cost upon reaching the payment screen, brought the product to a price of $20.

Here are some of my thoughts:

-Rather than having a product marketed at a very low price (bait) – I would like to know what I’m going to be paying in total. No surprises. I would like the answer the question: “What is it really going to cost?” before it’s asked.

-Why not make it $19.97 – All In? I would even say 21, however there is mixed feedback on the number 21.

When I think of 21 – I think of 21 days to change a habit -which is also up for debate.

Feedback on the number 21 was – Black Jack, youth, rebellion, partying and gambling.  The question then becomes – will the product be shadowed by these thoughts. Does it come to  -if that’s the price point of the product it had better be light and fun vs serious, educational and intended for the business minded.

So use $21 delivered and reframe. Less than $1 a day to a more successful business.

Seems there is a debate on everything these days. Anyone following the U.S. Presidential Debates?  Personally I could not be bothered.

If there were not already a well developed relationship here – I would have been put off. Since there is an important relationship here – I want to do everything I can to be helpful.

Today I received an email related to shipping. “Hello. Just a quick note to let you know that we are temporarily suspending our free shipping promo (coupon code: FREE).

Why? Simply put, Economy Shipping is too slow for Halloween delivery at this point. So we no longer want to push it as an option.

After the Halloween season, we will push it once more.

Thank you for all you do! This has been an amazing Halloween season! Keep up the great work!”

Like I mentioned the relationship here is what matters.

However this might go over like a “Tick, Tick, Ticking Time Bomb”.

 

The 72 Hour Rule

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Here is a little story behind this post. Recently I sent an email to follow up on an order.

I placed an order online. Do you buy online?

Check out this Video – She does not want to get ripped off online. LOL!


Okay back to the story. I questioned the amount of the shipping cost on an item that was being delivered from a local address – as it was being charged at International Shipping rates.

Fair? I mean does anyone like shipping costs?

It did not stop me from buying – but it might stop others.

Not a big deal, merely a simple inquiry.

It’s 4 days after the email was sent and I do not yet have a reply.

Okay I send another email – friendly. Maybe the email was missed – no problem.

However if your business depends on people buying online and email communication, this could cost you a few customers.

The 72-Hour Rule. 72 hours – what’s the big deal about 72 hours?

Well people forget. When we postpone things for longer than 72 hours it is very likely we will not do it at all. Emails, Phone Calls, Errands, To Do Lists – The Works.

It’s so big that there is a couples therapy book about it. Fundamental Communication Tools.

It is also the Golden Rule for follow up and contact after events. You meet someone and want to get to know them better. It’s possible that they could use the service you have to offer. If you are not in their “Line of Vision” and setting up a call or coffee meeting within the 72 hours – guaranteed what they are looking for, is going to find another provider.

Do you have a system for communication that takes into account The 72-Hour Rule?

How about this Senario: I sign up for a program online. I get an invoice by email – but I do not get an email acknowledging that I signed up for the program with details about when the program is going to start or how I can sign on and self start.

Would you have a few questions?

I do! Natural Right.

Well – I might just forget that I signed up – if you wait more than 72 hours to let me know the details, it’s likely I’ve found something else to do.

Oh and if you have a Money Back Guarantee – chances are – I’m gonna want my money back.

How important is The 72-Hour Rule?

Relationship Building System

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Pendulum In Action

developed by Roy H. Williams and Michael R. Drew.

Is A marketing and trend forecasting System

that Works.

Find out How

Clicking on the link will take you to a

21 day trial offer

cost $7 plus shipping.

With it you get a complimentary

Hard Cover Copy

of the Book – Pendulum.

Additionally there is access

to the Membership site.

Watch the 1st Training Video for

Pendulum In Action: Fundamentals 

Click here if you want to know what others have to say.

Now Come and Play!

 

Why Communication?

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Your Communication Systems are the key to your Sales and Marketing.

What are Communication Systems?

  1. Phone – Making and Answering/Returning Calls and VoiceMail.
  2. Email – Signatures and Template Formats
  3. Cards and Gifts – Celebrations and Thank You’s.
  4. Newsletters/Letters – Templates for Marketing and Engagement
  5. Website/Blogs – Copy, Links and Call to Action – comments and feedback
  6. Online - Social Media – Social Listening

Having an actively managed Database System helps bring your Communication Systems together and leverage your business efforts.

Let us show you how it can help save you time, money and energy.