Reading a bed time story last night with my child – we were taking turns reading to each other and I started to giggle. Why? ”The Land of Spells”
First the Book is titled “The Magic Faraway Tree Collection” by Enid Blyton Illustrated by Jan McCafferty.
Now this book was a Birthday Gift to my Child and I LOVE IT! Thank You! We are completely entrenched in the journey of the characters. What surprised me is that -the 3 books in this collection were originally published in Great Britain in 1939, 1943 and 1946.
So the “The Land of Spells” – is a large market-place, full of shops and tables with all kinds of mystic creatures famous for their art of magic and spell making.
As I’m reading about these creatures – as good as they are at their art – they remind me of small businesses on social media.
To quote the book “…all crying their wares at the tops of their high voices. “I’ve a spell for everything under the sun in my shop!….” “Spell to make a crooked nose straight!”
Before you sell - wouldn’t you like to know if there is an interested or a need?
While reading the story – the characters had a dilemma and they went to the market-place – specifically looking for a fix.
My experience with social media is still – sell, sell, sell.
People love to buy, but they will not be sold.
I can mentioned that I have a cold and a flood of remedies show up on the feed and in private messages.
Now – identified need based selling, targeted selling – Yes!
But there is a mannerism missing.
A recent twitter contact sent me a link to buy a software package.
No intro, no hi, nothing to determine – needs or interest or even if I could afford the package. Maybe I already own the package.
Then there was a mention with a link – no follow, no contact at all -not even requesting connect – yet using my twitter name as a mention and adding a link. WT…?
FYI that’s an automatic block.
I have half a mind to return the favour or even attempt contact to teach them a thing or two – but I’m looking for people/businesses who really want to deliver value and quality.
It’s clear these people don’t care.
Deliver a customer experience that is joyfully, pleasurable and unforgettable. “CREMA”
Be “unforgettable” not “I wish I could forget – able.”