If your customer is like me consider these 7 points
1. I’m looking for a soulful connection, a company that cares to connect.
How is your brand making soulful connections?
2. I care about one thing more than all else, my family.
Does your brand focus on family?
3. I give back – Charity, Volunteer time, Philanthropy.
What contribution is your brand making and to whom?
5. I care about the happiness of others.
Companies are made of people. Are your people happy and playful?
6. I care about experiences more that I care to acquire things.
How does your brand help me have a better human experience?
7. One google search will show me your competitors.
Are you offering something different enough for me to pay attention to you?
What do you know about your Audience/Customers?
Care, Connect, Contribute,
Focus on Families and Experiences