Marketing – creating, communicating and offering – processes. Creating Value and Building Stronger Relationships.

Toxic Marketing Messages…..

Ever read a piece of marketing copy that was belittling, highlighted all the things you do wrong or had you looking up words?

Here is some of what has come my way recently

• Is your Marketing Condescending?
• Are you Smart Enough to Realize?
• You won’t act on this offer because….?
• Mistakes you are making….
• You failed to….

WOW! I STOPPED reading.

So much for – getting the message to this reader.

Words lead to reactions. We are Human. Some words trigger pain.

There are ways to show your knowledge and passion with out patronizing, belittling others and being toxic.

Even Big Companies do it. Check out this Article.

How about trying something new….

Ask a Question, Create Conversation and then Engage.

Being Humble – rely on another’s knowledge and ability and learn something new. We all know a great deal.

Be assertive but don’t bite – you can make your points, respecting the views of others.

Be Firm and Kind – try compassion – we all have struggles, doubts and are great at seeing them. Kindness – we are all Human.

Empower others – Highlight their strengths.

The beauty of empowering others is that your own power is not diminished in the process,” said Barbara Coloroso

If you could learn to do anything, what would it be?

How About – Relationship Marketing