Before you Sell

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Reading a bed time story last night with my child – we were taking turns reading to each other and I started to giggle. Why?  ”The Land of Spells”

I’ll Explain….

First the Book is titled “The Magic Faraway Tree Collection” by  Enid Blyton Illustrated by Jan McCafferty.

Now this book was a Birthday Gift to my Child and I LOVE IT! Thank You! We are completely entrenched in the journey of the characters. What surprised me is that -the 3 books in this collection were originally published in Great Britain in 1939, 1943 and 1946.

So the “The Land of Spells” – is a large market-place, full of shops and tables with all kinds of mystic creatures famous for their art of magic and spell making.

As I’m reading about these creatures – as good as they are at their art – they remind me of small businesses on social media.

To quote the book “…all crying their wares at the tops of their high voices. “I’ve a spell for everything under the sun in my shop!….” “Spell to make a crooked nose straight!”

Before you sell - wouldn’t you like to know if there is an interested or a need?

While reading the story – the characters had a dilemma and they went to the market-place – specifically looking for a fix.

My experience with social media is still – sell, sell, sell.
People love to buy, but they will not be sold.
I can mentioned that I have a cold and a flood of remedies show up on the feed and in private messages.
Now – identified need based selling, targeted selling –  Yes!
But there is a mannerism missing.
A recent twitter contact sent me a link to buy a software package.
No intro, no hi, nothing to determine – needs or interest or even if I could afford the package. Maybe I already own the package.
Then there was a mention with a link – no follow, no contact at all -not even requesting connect – yet using my twitter name as a mention and adding a link. WT…?
FYI that’s an automatic block.
I have half a mind to return the favour or even attempt contact to teach them a thing or two – but I’m looking for people/businesses who really want to deliver value and quality.
It’s clear these people don’t care.
The lack of customer experience sings discontinue contact.
Deliver a customer experience that is joyfully, pleasurable and unforgettable. “CREMA”
Be “unforgettable” not “I wish I could forget – able.”